Browsing OSU Master's Report by Author "Ramachandran, Vijay Anand"
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Content analysis of Indian versus American advertising in news magazines
Ramachandran, Vijay Anand (1981-12)Scope and Method of Study: This study compares advertising in India Today to advertising in Time. All the ads from all six issues of India Today published between March and May 1981 were compared to all the ads from six ...