Search
Now showing items 61-63 of 63
EXPANDING LANGUAGE EXPECTANCY THEORY: THE SUASORY EFFECTS OF LEXICAL COMPLEXITY AND SEMANTIC COMPLEXITY ON EFFECTIVE HEALTH MESSAGE DESIGN
(2011)
This research seeks to fill a gap concerning screening for sexually transmitted diseases (STDs) by using language expectancy theory (LET; Burgoon, Jones, & Stewart, 1975; Miller & Burgoon, 1979) and regulatory focus theory ...
Millennials in Sports: Is Generation Y Changing the Coach-Athlete Dynamic?
(2012)
The purpose of this research is to compare the Millennial generation, born between 1982 and 2002 (Howe & Strauss, 2003; Howe & Strauss, 2007, Huntley, 2006) to the generation immediately before them, Generation X, born ...
Political Humor and Third-Person Perception
(2011)
Political humor shows like The Daily Show and the Colbert Report are not only very popular, they are also increasingly becoming a legitimate news source for certain audiences (particularly young people). The purpose of ...