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Now showing items 11-20 of 29
An Extension of the Extended Parallel Process Model to Promote Healthy Heart Behaviors
(2018-08)
The purpose of the current research was to extend the Extended Parallel Model (EPPM) by adding the variable of barrier from Health Belief Model (HBM) to EPPM. The study explored the role of threat, efficacy, and barrier ...
Beyond the Welfare Queen: The Rhetorical Construction of Single Mothers in American News Media
(2018-12-14)
This research employed a critical rhetorical lens to examine the construction of single mothers in American news media during four discrete but interconnected historical representative anecdotes that reflect periods of ...
Considering a Framework for How the Supreme Court Should Conceptualize the Press Clause of the First Amendment in the Network-Society Era
(2013-12)
The Internet has made it possible for anyone to become a publisher, thus challenging traditional conceptualizations of the press and the press clause of the First Amendment, which has historically been understood in terms ...
Conflict in Journalism: Understanding Emotional Trauma in the Newsroom
(2015-12)
Journalists are exposed to emotional trauma as a result of their work and some of them suffer trauma symptoms following that exposure. Despite this understanding, most journalists and their employers do not view journalism ...
Recognizing Racial Publics--An Exploration of Racial Identity and Community Among Black Women in Understanding Obesity and Weight Loss Messages
(2013)
This dissertation takes a public relations approach and qualitatively explores how Black women understand obesity and weight loss messages based on their racial identity and community. Racial identity is the degree to which ...
THE EFFECTS OF AD-BLOCK WALL LEVEL, AD-BLOCK WALL MESSAGE FRAME, EXPLICIT GOAL EXISTENCE AND AD TYPE ON PSYCHOLOGICAL REACTANCE, UNCONSCIOUS AD PROCESSING AND ONLINE NEWS BRAND EVALUATION
(2019-06-18)
Myopic loss aversion can take place when news media management and advertisers focus too much on preventing short-term losses. Although ad-bock walls may successfully block the ad-block users’ access, two studies here have ...
IMMERSIVE VIRTUAL REALITY ADVERTISEMENT: EXAMINING THE EFFECTS OF VIVIDNESS AND INTERACTIVITY ON CONSUMERS’ PSYCHOLOGICAL RESPONSES
(2018-08-02)
The main goal of the present study was to test the advertisement effectiveness of immersive virtual reality (VR) systems. Two experimental studies were conducted to address the goal. The first experiment was done to compare ...
ONLINE BEHAVIORAL ADVERTISING (OBA): THE INFLUENCE OF RECIPROCITY, PERSONALIZATION, AND AD CONTENT TYPE ON CONSUMERS’ ATTITUDE AND INTENTION
(2018-08-02)
Abstract
This research explores the role of reciprocity, personalization, and ad content type of OBA on participants’ attitudes toward the OBA, attitudes toward the brand, intentions to click the ad, and intentions to ...
FIVE-SECOND PERSUASION: THE EFFECT OF SKIP FUNCTION IN PRE-ROLL ADVERTISING
(2018-12-14)
The current study adopts two different studies with the same experimental stimuli but different levels of analysis. Study 1 would be a sort of theoretical evidence for Study 2. The purpose of Study 1 is to investigate the ...
REPORTING THE CLIMATE CRISIS: EXPLORING ANTHROPOMORPHIC LANGUAGE AND ALTERNATIVE STORY FORMATS AS JOURNALISTIC MECHANISMS TO COMBAT OBSTACLES ASSOCIATED WITH CLIMATE CHANGE COMMUNICATION
(2017)
Reporting on climate change has been a special challenge for journalists, but new approaches to storytelling may help curb some of the inherent confounds found in environmental discourse. Through experimental analysis, ...