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A proactive model of communication in marketing channels.
(2001)
A survey of 1000 exclusive insurance agents was conducted, which yielded a usable response rate of 20.3%. The data was analyzed using structural equation modeling. The results provide support for fifteen out of eighteen ...
An investigation into the determinants of retail store performance /
(1984)
This study proceeds from the general assumption that the performance of a retail store can be explained, substantially, by the actions, behavior or patterns of conduct that a unit follows in adopting and adjusting to its ...
Xenophilic consumer behavior :
(1980)
XCB was measured as the ratio of imports to total consumption within several product categories. Income, dualism, exposure, education, and governmental intervention were used as independent variables in the hypothesized ...
An investigation of latitude models of service-encounter evaluation.
(1997)
Recently, Zeithaml, Berry, and Parasuraman (1993) (ZBP) have proposed a "zone of tolerance" model of perceived service quality. Its fundamental propositions are that (1) the standard of comparison is a zone which is bounded ...
An application of marketing theory to health care :
(1983)
This study focused on how consumers identify, evaluate, and select primary care physicians by examining when the idea of selecting a physician occurred; when the search actually began; the circumstances prompting the search; ...
A comparison and classification of shopper strategy and activity pattern market segment solutions.
(1982)
Markets appear to be too similar to be grouped in any meaningful way. The findings appear to support the contention that a similar set of shopper types can be found across markets. This suggests that corporate profitability ...
The role of organizational identification in marketing channels: A quantitative and qualitative assessment.
(2001)
This dissertation develops theory and empirically tests developed hypotheses. A survey instrument is developed and administered to collect data for analysis. Primarily, the data was analyzed through regression analysis and ...
Assessing reverse logistics complexity: Conceptual model, scale development, and a case study.
(2007)
Paper three represented a case study at one of the biggest computer wholesale distribution companies in the USA. Under conditions of anonymity, the reverse logistics program development and implementation was studied in ...
An examination into the nature of satisfaction formation in a continually delivered business service context.
(2006)
The next two papers are empirical pieces that test different portions of the conceptual framework. Data for both papers were collected from the customers of third-party logistics (3PL) service providers via an online survey ...
Internal marketing relationships in entrepreneurial direct selling organizations.
(1997)
The model is tested in an entrepreneurial direct selling organization. Support is found for all of the quality of relationship paths in the model. Surprisingly, the traditional sales management relationship links were not ...