XCB was measured as the ratio of imports to total consumption within several product categories. Income, dualism, exposure, education, and governmental intervention were used as independent variables in the hypothesized XCB model. Greece was selected as the case country for this longitudinal study. Aggregate data for 1952 to 1977 were collected from secondary sources. The model was tested as a predictive tool for these years in nine regressions representing nine product categories. The analysis showed that the actual observations for the nine categories were within the prediction intervals for each of the equations. Thus, the model was accepted as a predictor of short term XCB.

This dissertation is a macromarketing study on the topic of xenophilic consumer behavior (XCB). XCB is characterized by individuals who adopt or try to adopt alien life styles prevailing in developed economies. Discussed are the positive and negative consequences of XCB on a nation's economy, with particular emphasis on its negative aspects for lesser developed countries. The purpose of this dissertation was to examine the literature which pertained to XCB and to develop a theoretical framework, integrating concepts found in marketing and economics. In addition, a model of XCB was proposed and tested. The findings and implications of this study for practitioners and researchers are also presented.