Browsing OSU Theses by Subject "marketing"
Now showing items 1-5 of 5
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Direct Mail Advertising to Hispanics: the Influence of Acculturation on Attitude Toward the Ad
(Oklahoma State University, 2005-07-01)This study examines the influence of acculturation, language used and model ethnicity on the effectiveness of direct mail advertising to Hispanic consumers, as measured by respondents' emotional response to the ad. An ... -
Estimating the Value of Brand and Attributes for Retail Fresh Beef Products
(Oklahoma State University, 2007-07-01)The purpose was to increase the probability of success for beef branding programs, more specifically to determine the value consumers place on specific characteristics of fresh beef and to identify the extent of brands and ... -
Hedonic Analysis of Retail Egg Prices Using Store Scanner Data - An Empirical Study on the Korean National Agricultural Cooperative Federation Hypermarkets
(Oklahoma State University, 2010-05-01)The purpose of this research is to identify egg attributes that affect egg prices and to estimate values of each attribute in the Korean egg market. A hedonic price model is developed to estimate values of egg attributes, ... -
Phenomenological study of individual strategies for marketing STEM to 4-H audiences as told through the lived experiences of 4-H state STEM specialists
(2019-05)The 4-H organization is striving to ensure that more youth receive science, technology, engineering, and math (STEM) educational programming in order to provide 4-H youth with the knowledge and skills to advance in a STEM ... -
Value of Price Stabilization Policy for Cotton Producers in Burkina Faso
(Oklahoma State University, 2012-07-01)The common view of some specialists and practitioners is that the domestic pricing system in Burkina Faso discriminates against the cotton producer. However, the present study found that the local pricing system in the ...