Phenomenological study of individual strategies for marketing STEM to 4-H audiences as told through the lived experiences of 4-H state STEM specialists
Abstract
The 4-H organization is striving to ensure that more youth receive science, technology, engineering, and math (STEM) educational programming in order to provide 4-H youth with the knowledge and skills to advance in a STEM workforce. To ensure more youth are impacted by STEM programming. A phenomenological research design was used to capture the marketing strategies of 4-H State STEM Specialists which are currently being used. Through in- depth interviews with 4-H State STEM Specialist throughout various regions of the United States. This research study illustrates how 4-H State Specialist within the 4-H organization are marketing their STEM programming. The findings suggest a lack of marketing strategies to market STEM programs. Strategies relied on by 4-H State STEM Specialist are developing and building relationships, directly reaching audiences, eliminating fear from gatekeepers, making curriculum, fun, unique, or creative, and considering potential missed markets.
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- OSU Theses [15752]