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Impact of customer expectations on service employees
(2015-12)
This dissertation introduces the concept of customer expectations as a group-level construct impacting employee outcomes such as satisfaction and turnover. In addition, a new construct, Expectation Management Behaviors, ...
Storytelling by the sales force and its effect on personal selling and buyer-seller relationships
(2011-05)
Scope and Method of Study: Though often observed in the field, storytelling by the sales force in not widely studied in the marketing literature. Collection and analysis of data from interviews and field observation of ...
Site validation of GPSS and SLAM II
(1985-06)
Scope and Method of Study: This study examines the computer simulations languages GPSS and SLAM II. A site validation of the PC version of SLAM II is performed. Results from twelve different models, each run in GPSS and ...
Marketing research study of the banking habits and attitudes of the students of Oklahoma State University
(1967-07)
Scope and Method of Study: Primary research was conducted in a personal interview survey of a random sample of the resident student population of the Oklahoma State University. Secondary research on bank marketing research ...
Exploring new markets for pressure recalibrating instruments
(1987-01)
Scope and Method of Study: This study analyzes a survey of engineers, technicians, maintenance supervisors, and others involved with the recalibration of pressure gauges to determine if markets for pressure recalibrating ...
Market segmentation through zip code analysis: A case study
(1974-05)
Purpose of Study: Marketing Researchers have applied their tools and techniques very efficiently to traditional profit-motivated organizations. Non-business or charitable organizations, on the other hand, have been the ...