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Market segmentation through zip code analysis: A case study
(1974-05)
Purpose of Study: Marketing Researchers have applied their tools and techniques very efficiently to traditional profit-motivated organizations. Non-business or charitable organizations, on the other hand, have been the ...
Decision framework for cattle feeders
(1980-12)
Scope and Method of Study: The purpose of this study was to develop a framework useful to cattle feeders in the buying and marketing process for a specific future feeding period by reducing the uncertainty associated with ...