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Now showing items 11-20 of 137
Content analysis of Indian versus American advertising in news magazines
(1981-12)
Scope and Method of Study: This study compares advertising in India Today to advertising in Time. All the ads from all six issues of India Today published between March and May 1981 were compared to all the ads from six ...
Market research study of Kansas City construction companies: Investigation of automated payroll needs
(1987-12)
Scope and Method of Study: During the summer and fall of 1987, a market research survey was conducted to gather information about Kansas City construction companies automated payroll needs to determine the market demand ...
Exploratory study on the effectiveness of embedding in advertising
(1981-12)
Scope and Method of Study: This study performs a test of the effectiveness of embedding in advertising. The sample consisted of 69 students enrolled in upper division Marketing classes in the College of Business Administration ...
Load management in electric utilities: A literature survey
(1985-05)
Scope of Study: Much has been written about load management in electric utilities over the past decade. A number of ideas regarding the importance and the significant attributes of an effective load management program have ...