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Now showing items 221-230 of 320
Inductive approach to assessing consumer reactions to institutional advertising
(1980-12)
Scope and Method of Study: The paper represents an attempt to study inductively the effects of institutional advertising on the consumer. A sample of thirty institutional advertisements were selected and shown to 267 ...
Demographics of financial services usage: An exploratory study on the relationships between age and behavior
(1987-07)
Scope and Method of Study: This study explores the relationships between age and individuals' usage of various financial services. The data is developed from a mail survey sent to 1,000 bank customers in the Oklahoma City ...
Empirical study of the marketability of coal in today's environment
(1985-12)
Purpose of Study: Having prior experience as a Rail Operations Analyst and currently performing the duties of a Distribution Analyst, it is out of both interest and concern that this study evolved. It is my hope to utilize ...
Sexual harassment policies in the organization
(1985)
Scope and Method of Study: This study reviews literature covering sexual harassment in organizations and reasons why sexual harassment policies are being instituted in organizations. Hypotheses are made concerning the ...