Search
Now showing items 81-90 of 137
Endorser effectiveness through direct mail literature
(1981-12)
Scope and Method of Study: The research of this project was an attitude study of the effectiveness of endorsements in direct mail literature. The study was stimulated by a desire to evaluate the role of endorsements in ...
Inductive approach to assessing consumer reactions to institutional advertising
(1980-12)
Scope and Method of Study: The paper represents an attempt to study inductively the effects of institutional advertising on the consumer. A sample of thirty institutional advertisements were selected and shown to 267 ...
Demographics of financial services usage: An exploratory study on the relationships between age and behavior
(1987-07)
Scope and Method of Study: This study explores the relationships between age and individuals' usage of various financial services. The data is developed from a mail survey sent to 1,000 bank customers in the Oklahoma City ...