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Late night political comedy, candidate image, and inoculation: A unique test of inoculation theory.
(2004)
Additionally, this study assessed the viability of using inoculation treatments to protect against late night political ridicule (monologues and parodies). Previous research beginning in the late 1980s has revealed inoculation ...
Late-night television talk shows and political comedy programs: A study of young voters' political experiences.
(2006)
The information processing strategy active reflection was also examined to determine the mediation relationship between exposure and attention to late night television talk shows and political comedy programs and the outcome ...
Activity, certainty, optimism, and realism: The verbal style in televised presidential campaign commercials.
(1997)
Presidential campaign commercials have been analyzed to determine their effectiveness with respect to length and style. However, to this point, no study has attempted to count and categorize the words used in the commercials. ...
Efficacy of inoculation strategies in promoting resistance to political attack messages: Source credibility perspective.
(2003)
Taken together, the results of this dissertation indicate that inoculation is an effective resistance option for candidates in deflecting the influence of political attack messages delivered in both political advertising ...
The effects of technological distortion and visual "literacy" in political advertising /
(1997)
This research advances the argument that technology can be used to influence the meaning being drawn by the viewer from the video image. Although using technologically distorted images or not played little significance in ...
(Not so) Divine comedy: A content analysis of humorous political ads.
(2000)
The current study is a content analysis of 379 humorous political advertisements from 1952 to 1996 in every election level from civic to presidential. Percentages, Chi Square analyses and one-sample t-tests are employed ...
Effects of debate viewing and citizen discussion on political malaise.
(1998)
The last Presidential election of the twentieth century is over; and, as the United States quickly approaches the next millennium, it is appropriate to examine the state of political attitudes. This study examines the state ...
Through which channel, with what effect :
(2002)
Researchers have long studied the effects of media messages on individuals. The emergence of a new medium, the Internet, demands that we make closer study of the effects from exposure to messages through this channel. This ...
Women, politics, and power: The media's construction of First Lady Hillary Rodham Clinton.
(1999)
From the beginning, their open political partnership was hotly discussed and debated in the media. Media attention and concern centered on Rodham Clinton's political power and influence. With her appointment to head the ...
The language of emotion in televised political advertising: Presidential spots, 1960--1996.
(2000)
Through computerized lexical analysis of 1,209 televised political commercials aired by the Democratic and Republican party's presidential nominees during general elections from 1960 to 1996, this study discerns which words ...