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Activity, certainty, optimism, and realism: The verbal style in televised presidential campaign commercials.
(1997)
Presidential campaign commercials have been analyzed to determine their effectiveness with respect to length and style. However, to this point, no study has attempted to count and categorize the words used in the commercials. ...
The effects of technological distortion and visual "literacy" in political advertising /
(1997)
This research advances the argument that technology can be used to influence the meaning being drawn by the viewer from the video image. Although using technologically distorted images or not played little significance in ...
Effects of debate viewing and citizen discussion on political malaise.
(1998)
The last Presidential election of the twentieth century is over; and, as the United States quickly approaches the next millennium, it is appropriate to examine the state of political attitudes. This study examines the state ...
Women, politics, and power: The media's construction of First Lady Hillary Rodham Clinton.
(1999)
From the beginning, their open political partnership was hotly discussed and debated in the media. Media attention and concern centered on Rodham Clinton's political power and influence. With her appointment to head the ...