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Activity, certainty, optimism, and realism: The verbal style in televised presidential campaign commercials.
(1997)
Presidential campaign commercials have been analyzed to determine their effectiveness with respect to length and style. However, to this point, no study has attempted to count and categorize the words used in the commercials. ...
The effects of technological distortion and visual "literacy" in political advertising /
(1997)
This research advances the argument that technology can be used to influence the meaning being drawn by the viewer from the video image. Although using technologically distorted images or not played little significance in ...
Through which channel, with what effect :
(2002)
Researchers have long studied the effects of media messages on individuals. The emergence of a new medium, the Internet, demands that we make closer study of the effects from exposure to messages through this channel. This ...
The language of emotion in televised political advertising: Presidential spots, 1960--1996.
(2000)
Through computerized lexical analysis of 1,209 televised political commercials aired by the Democratic and Republican party's presidential nominees during general elections from 1960 to 1996, this study discerns which words ...
Intermedia agenda-setting in the 2000 presidential campaign: The influence of candidates' websites on traditional news media.
(2002)
In addition, the two path models indicated that candidate website agenda in the campaign initial phase had some significant direct agenda-setting impact on the public's agenda, and the agenda-setting impact persisted ...