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Through which channel, with what effect :
(2002)
Researchers have long studied the effects of media messages on individuals. The emergence of a new medium, the Internet, demands that we make closer study of the effects from exposure to messages through this channel. This ...
Intermedia agenda-setting in the 2000 presidential campaign: The influence of candidates' websites on traditional news media.
(2002)
In addition, the two path models indicated that candidate website agenda in the campaign initial phase had some significant direct agenda-setting impact on the public's agenda, and the agenda-setting impact persisted ...