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Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
(2014-04-03)
This paper conceptually explores how bundling could lead to greater revenue and brand loyalty in the action sports industry by meeting the expectations of Generation Y. The author defines personalised-customised hybrid ...
Community Engagement in an Urban Elementary School: A Critical Ethnographic Inquiry
(2014-05-09)
The challenges of engaging families in poverty have been documented and strategies for addressing the unique needs of communities of poverty have been put forward (Hands & Hubbard, 2011; Hiatt-Michael & Hands, 2010; Raffo ...
Sex Ex Libris: Abstinence Messages in High School Health Textbooks Cultivate Sex Negativity Among Teens
(2014-12)
The vast majority of high schools require some form of sex education. Despite numerous concerns about the efficacy of abstinence-only education programs and their failure to demonstrate a reduction in the onset of teenage ...
THE RELATIONSHIP BETWEEN SLEEP AND WORK: A META-ANALYSIS
(2014-05-09)
Sleep has tremendous importance to organizations as a predictor of employee performance, safety, health, and attitudes. Moreover, sleep is a malleable behavior that may be improved by individual and organizational changes. ...
Genome Sequence of Thermoanaerobaculum aquaticum MP-01T, the First Cultivated Member of Acidobacteria Subdivision 23, Isolated from a Hot Spring
(2014-05)
Thermoanaerobaculum aquaticum MP-01T is currently the only cultivated and described member of Acidobacteria subdivision 23. Here, we report the genome sequence for this novel microorganism that was isolated from a hot spring.
Enzymes involved in energy conservation via substrate-level phosphorylation in the syntrophic benzoate degrader, Syntrophus aciditrophicus
(2014-05)
Syntrophus aciditrophicus (SB) degrades benzoate, cyclohexane-1-carboxylate and certain fatty acids in syntrophic association with hydrogen/formate-using microorganisms and ferments crotonate in pure culture. ATP formation ...
Public diplomacy in a networked society: The Chinese government–NGO coalition network on acquired immune deficiency syndrome prevention
(International Communication Gazette, 2014-11-01)
In the era of globalization, the line between domestic and international communication is becoming increasingly blurred. Public diplomacy communication is one such case. Public diplomacy has evolved from a focus on mass ...
Observational and model analyses of the Oklahoma City urban heat island
(2014-05-09)
To date, much of the current understanding of the impacts of urban areas on atmospheric processes results from a number of field programs. Between 28 June and 31 July 2003, a vast array of instrument systems collected ...
A Study Of The Electrical, Microphysical, And Kinematic Properties Of The 29 May 2012 Kingfisher Supercell Undergraduate
(2014)
A supercell thunderstorm formed as part of a cluster of severe storms near Kingfisher, OK on 29 May 2012 during the Deep Convective Clouds & Chemistry (DC3) experiment. This storm produced 5” hail, an EF-1 tornado, and ...
Investigation into molecular beam epitaxial growth and characterization of InGaAs structures and InAs superlattices
(2014-05)
(1) InGaAs quantum wells have been experimentally studied for their potential application in electronic devices. The narrow band gap of InGaAs lead to smaller effective masses for electrons and holes, which results in ...