Browsing by Subject "marketing"
Now showing items 1-11 of 11
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Digital luxury marketing: Technology shapes a new era in luxury consumption
(2019-04-29)Luxury products are marketed unlike any other product — the focus is not on the need of the consumer but instead on the indulgence and affluence of the consumer. While luxury brands have often strayed from facilitating ... -
Digital retailing and marketing: Tools for rural small businesses navigating the digital age
(Oklahoma Cooperative Extension Service, 2023-08) -
Direct Mail Advertising to Hispanics: the Influence of Acculturation on Attitude Toward the Ad
(Oklahoma State University, 2005-07-01)This study examines the influence of acculturation, language used and model ethnicity on the effectiveness of direct mail advertising to Hispanic consumers, as measured by respondents' emotional response to the ad. An ... -
Estimating the Value of Brand and Attributes for Retail Fresh Beef Products
(Oklahoma State University, 2007-07-01)The purpose was to increase the probability of success for beef branding programs, more specifically to determine the value consumers place on specific characteristics of fresh beef and to identify the extent of brands and ... -
Hedonic Analysis of Retail Egg Prices Using Store Scanner Data - An Empirical Study on the Korean National Agricultural Cooperative Federation Hypermarkets
(Oklahoma State University, 2010-05-01)The purpose of this research is to identify egg attributes that affect egg prices and to estimate values of each attribute in the Korean egg market. A hedonic price model is developed to estimate values of egg attributes, ... -
Phenomenological study of individual strategies for marketing STEM to 4-H audiences as told through the lived experiences of 4-H state STEM specialists
(2019-05)The 4-H organization is striving to ensure that more youth receive science, technology, engineering, and math (STEM) educational programming in order to provide 4-H youth with the knowledge and skills to advance in a STEM ... -
President's Cabinet Report 2015 Q3
These documents updates the cabinet on the progress of the STLR program. It outlines infrastructure, student projects, training, marketing, and assessment. Accompanied by slides for presentation, and statistics regarding ... -
Selling Southern Places: An Examination of Delta’s Sky Magazine City Profiles.
(2019-08)Delta’s Sky magazine claims to be an influential outlet for entities trying to promote places to investors and tourists. Claiming nearly 6 million readers monthly, the magazine’s profiles of cities, states and regions have ... -
Study of market segmentation management in the hotel industry: A customer equity approach
(2009-07)Scope and Method of Study: The focus of the current study was to evaluate whether the Customer Equity based segmentation approach has an effect on customer equity in the hotel industry. In order to achieve the highest ... -
Using design to research messaging and bureaucracy in architecture
(Oklahoma State University, 2022-04-19)Public announcements and funding campaigns for new buildings on OSU's campus provide concrete evidence of the use of rhetoric and persuasion to promote new buildings. When a client asks for an innovative new classroom ... -
Value of Price Stabilization Policy for Cotton Producers in Burkina Faso
(Oklahoma State University, 2012-07-01)The common view of some specialists and practitioners is that the domestic pricing system in Burkina Faso discriminates against the cotton producer. However, the present study found that the local pricing system in the ...