Browsing by Subject "Consumers."
Now showing items 1-5 of 5
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An analysis of high school seniors' consumer competencies in selected schools in the Rocky Mountain states /
(The University of Oklahoma., 1985)It has long been recognized that varying degrees of consumer competency exist among the general population. This study represents an attempt to compare consumer competencies of high school seniors in selected Rocky Mountain ... -
Interpersonal influences in consumer purchase decisions of new automobiles /
(The University of Oklahoma., 1972) -
An investigation of Sheth's factor analytical model of brand loyalty /
(The University of Oklahoma., 1971) -
A study of product information as it relates to retailers and adult consumers /
(The University of Oklahoma., 1985)Manufacturers in the market environment are confronted with the problem of channel member communication, persuasion of these members to buy merchandise and properly educating the adult consumer to purchase the manufacturer's ... -
The use of types of information sources by prepurchase and postpurchase home buying consumers /
(The University of Oklahoma., 1973)