Browsing by Author "James R. Stock"
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Use of a High Involvement Instructional Method to Enhance Students' Learning of Distribution Concepts
James R. Stock; Marie Adele Hughes; Lisa Portwood Wahl (Journal of Marketing Education, 1990-12-01)An innovative instructional method using high student involvement was employed to improve the teaching of distribution concepts. Student groups conceptualized and developed a videotape case study examining components of a ...