Browsing by Author "Bob J. Carrell"
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News vs. Advertising: Does the Audience Perceive the ‘Journalistic Distinction’?
Gerald L. Grotta; Ernest F. Larkin; Bob J. Carrell; Jr. (Journalism & Mass Communication Quarterly, 1976-09-01)Evidence indicates the audience does not perceive either news or advertising as a homogeneous content category, distinct from the other, in the media.