Though both advertising and the idea of nature are ubiquitous in American culture, little work has been done to examine how the former constructs the latter. Advertising is everywhere, and nature is everywhere in ...

Scope and Method of Study: This study compared the marketing practices used to sell liquor in the minority communities as compared with the white majority community. Sample data was gather from a representative number of ...

As colleges and universities around the country are being squeezed by new federal regulations, state mandates, and local codes - most of which require financial investments, some major - institutional leaders are struggling ...

Scope and Method of Study: Primary research was conducted in a personal interview survey of a random sample of the resident student population of the Oklahoma State University. Secondary research on bank marketing research ...

Adapting the popular quiz game format for use in the classroom can increase student involvement in marketing courses. Game preparation and play are described in detail, and both student and instructor benefits are presented.

This paper shall illustrate, contrast, critique and evaluate the marketing programs for the unique group of architects who are practicing architecture as an art form. The notion of practicing architecture as an art form ...