OU - Faculty and Staff Publications

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Browsing OU - Faculty and Staff Publications by Author "Aaron F. McKenny"

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    Assessing Espoused Goals in Private Family Firms Using Content Analysis
    (Family Business Review, 2012-09-01) Aaron F. McKenny; Jeremy C. Short; Miles A. Zachary; G.Tyge Payne
    Understanding how private family firms gauge performance is of great interest to family business scholars. Unfortunately, finding comparable data to understand differences in the performance of such firms is challenging. This study draws from the organizational identity literature to show how private family firms communicate different goals in publicly available organizational narratives. The authors illustrate a process using content analysis that allows family business scholars to create a comparative data set that captures both normative and utilitarian goals using website and press release narratives from a sample of Australian firms.
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    Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts
    (Business Communication Quarterly, 2013-09-01) Jeremy C. Short; Brandon Randolph-Seng; Aaron F. McKenny
    Graphic novels have been increasingly incorporated into business communication forums. Despite potential benefits, little research has examined the merits of the graphic novel approach. In response, we engage in a two-study approach. Study 1 explores the potential of graphic novels to affect learning outcomes and finds that the graphic novel was related to high levels of learning experiences. Study 2 compares the impact of graphic novels with that of traditional textbooks and finds that verbatim recognition was superior with graphic novel texts. Overall, we provide the first comprehensive examination of the graphic novel as a tool for effective business communication.
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    Using Computer-Aided Text Analysis to Elevate Constructs: An Illustration Using Psychological Capital
    (Organizational Research Methods, 2013-01-01) Aaron F. McKenny; Jeremy C. Short; G. Tyge Payne