Nearly every societal demographic consumes beer and has done so for more than 9,000 years, yet little regard has been given to its environmental impacts. We explore the ethics of this delicious dilemma to determine how individuals might make decisions about consuming beer. We also look through the lens of markets and commodities, which indicates that a changing environment may raise the price of beer. Lastly, we examine society’s social constructs of beer which indicates that connoisseurs may be more willing to pay higher prices for sustainable beer and that consumers’ perception of microbreweries may not be rooted in reality. The results offer insight into beer’s impact on society and offers sustainable solutions to its environmental effect.