Evaluating Strategies Top Golf Brand Manufactures Use to Promote Technological Advances

Abstract

Social media is an essential tool for golf brand manufactures to promote their products and reach their target audience. With their social media channels, and specifically Instagram, the companies can create creative strategies to build a connection with their customers and effectively market their new technological advances. The objective for this research is to analyze how top golf brand manufactures uses different strategies on Instagram to promote technological advances in their products. The authors use content analysis researching the last 50 posts of each of the golf brand manufactures’ instagram posts. Researching the Instagram content of three golf brand manufactures, Taylormade, Cobra and Callaway, have given the results that each of these brands have strategies that successfully promote their products. Each company uses the “Shopping on Instagram” tool, giveaways, hashtags, creative videos, and professional golfers to promote their products. Instagram is an important tool for top golf brand manufactures to promote their technological advances.