The Influence of Corporate Front-Group Stealth Campaigns

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dc.contributor.authorMichael Pfau
dc.contributor.authorMichel M. Haigh
dc.contributor.authorJeanetta Sims
dc.contributor.authorShelley Wigley
dc.date.accessioned2016-01-14T19:52:51Z
dc.date.accessioned2016-03-30T15:31:30Z
dc.date.available2016-01-14T19:52:51Z
dc.date.available2016-03-30T15:31:30Z
dc.date.issued2007-02-01
dc.description.abstractThis research examined corporate front-group stealth campaigns. An experiment was conducted to examine the influence of front-group stealth campaigns on a variety of measures. It was anticipated that corporate front-group stealth campaigns, which feature names that mask the true interests of sponsors, positively affect public opinion, unless they are exposed as intentionally misleading, in which case they boomerang against sponsors. The experiment examined the potential of the inoculation strategy to preempt the influence of corporate front-group stealth campaigns. The pattern of results supported all of these expectations. Front-group stealth campaigns proved to be effective, at least in the short term. Front-group stealth campaigns eroded public attitudes toward the issue in question and boosted perceptions of the front group, but not the corporate sponsor. However, when front-group stealth campaigns were subsequently exposed, positive effects dissipated and perceptions of corporate sponsors boomeranged. Results revealed that inoculation can protect against the influence of front-group stealth campaigns.en_US
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationPfau, M., Haigh, M. M., Sims, J., & Wigley, S. (2007). The Influence of Corporate Front-Group Stealth Campaigns. Communication Research, 34(1), 73-99. doi: 10.1177/0093650206296083en_US
dc.identifier.doi10.1177/0093650206296083en_US
dc.identifier.urihttp://hdl.handle.net/11244/24932
dc.language.isoen_USen_US
dc.publisherCommunication Research
dc.rights.requestablefalseen_US
dc.subjectfront groupen_US
dc.subjectinoculationen_US
dc.subjectstealth campaignen_US
dc.titleThe Influence of Corporate Front-Group Stealth Campaignsen_US
dc.typeResearch Articleen_US

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