A Prediction Model for Consumer Behavior regarding Product Safety

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dc.contributor.authorJerry L. Purswell
dc.contributor.authorRobert E. Schlegel
dc.contributor.authorSashi K. Kejriwal
dc.date.accessioned2016-01-14T19:53:49Z
dc.date.accessioned2016-03-30T15:35:29Z
dc.date.available2016-01-14T19:53:49Z
dc.date.available2016-03-30T15:35:29Z
dc.date.issued1986-09-01
dc.description.abstractThe objective of this study was the development of a model to predict whether a consumer would use a product safely as a function of sixteen different individual variables. Subjects were presented with four consumer products to use in an experimental setting where the true purpose of the study was concealed. Discriminant analysis was used to develop a prediction model to classify subjects into categories of safe or unsafe behavior. Prediction accuracy ranged from 68–86 percent for different types of behavior. The research illustrated which variables are important in determining whether a product will be used safely and has implications for product design, warnings, instructions for use and training.en_US
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationPurswell, J. L., Schlegel, R. E., & Kejriwal, S. K. (1986). A Prediction Model for Consumer Behavior regarding Product Safety. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 30(12), 1202-1205. doi: 10.1177/154193128603001214en_US
dc.identifier.doi10.1177/154193128603001214en_US
dc.identifier.urihttp://hdl.handle.net/11244/25466
dc.language.isoen_USen_US
dc.publisherProceedings of the Human Factors and Ergonomics Society Annual Meeting
dc.rights.requestablefalseen_US
dc.titleA Prediction Model for Consumer Behavior regarding Product Safetyen_US
dc.typeResearch Articleen_US

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