COMBATING THE DEVELOPMENT OF NONCOMMUNICABLE DISEASE BY ADDRESSING HEALTH-NUTRITION RELATED COMMERCIAL ADVERTISING CLAIMS: INVESTIGATING THE IMPACT OF REGULATORY FIT ON THE INOCULATION PROCESS

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dc.contributor.advisorMiller, Claude H
dc.creatorMason, Alicia M.
dc.date.accessioned2019-05-01T17:26:16Z
dc.date.available2019-05-01T17:26:16Z
dc.date.issued2010
dc.description.abstractCurrently, non-communicable diseases (NCDs) such as cardiovascular diseases, cancers, diabetes and chronic respiratory diseases are a primary threat to human health and development. International and domestic health organizations have called attention to this emerging health care crisis within the United States. This research suggests a systemic, message-based inoculation strategy presents empirically demonstrable techniques useful in stemming the rising rates of NCDs in the U.S. population, by helping to confer a more healthy resistance to puffed up health and nutrition related (HNR) advertising content claims. This research advances inoculation theory by bolstering the force of refutational preemption through good regulatory fit (Higgins, 1997; 1998).
dc.format.extent139 pages
dc.format.mediumapplication.pdf
dc.identifier99157481402042
dc.identifier.urihttps://hdl.handle.net/11244/319544
dc.languageen_US
dc.relation.requiresAdobe Acrobat Reader
dc.subjectVaccination
dc.subjectChronic diseases--Prevention
dc.thesis.degreePh.D.
dc.titleCOMBATING THE DEVELOPMENT OF NONCOMMUNICABLE DISEASE BY ADDRESSING HEALTH-NUTRITION RELATED COMMERCIAL ADVERTISING CLAIMS: INVESTIGATING THE IMPACT OF REGULATORY FIT ON THE INOCULATION PROCESS
dc.typetext
dc.typedocument
ou.groupCollege of Arts and Sciences::Department of Communication

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