Environmental influences on idea selection, refinement, and creativity

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dc.contributor.advisorMumford, Michael
dc.contributor.authorWatts, Logan
dc.contributor.committeeMemberConnelly, Shane
dc.contributor.committeeMemberSchmidt, Jeffrey
dc.contributor.committeeMemberSong, Hairong
dc.contributor.committeeMemberBarnes, Jennifer
dc.date.accessioned2016-12-15T19:31:19Z
dc.date.available2016-12-15T19:31:19Z
dc.date.issued2016-12
dc.date.manuscript2016-12
dc.description.abstractCreative ideas rarely translate into successful innovations. This study investigated three factors hypothesized to influence idea selection, refinement, and creativity—the source of ideas as well as the goals and climate operating in the task environment. Undergraduates (N = 178) were asked to complete a complex marketing task that involved generating an initial idea list (or reviewing a list of peer ideas), critiquing these ideas, and then developing a final advertising campaign. Participants who reviewed an initial list of peer ideas included more new concepts in their final campaigns. However, participants who generated their own initial idea lists were more likely to refine these ideas, perhaps due to greater personal investment in the ideas. Further, the most creative campaigns were produced by participants who generated their own initial idea lists while focused on originality goals in a collaborative climate. Implications for designing more creative work environments are discussed.en_US
dc.identifier.urihttp://hdl.handle.net/11244/47052
dc.languageen_USen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectcreativityen_US
dc.subjectinnovationen_US
dc.subjectidea selectionen_US
dc.subjectidea refinementen_US
dc.thesis.degreePh.D.en_US
dc.titleEnvironmental influences on idea selection, refinement, and creativityen_US
ou.groupCollege of Arts and Sciences::Department of Psychologyen_US
shareok.nativefileaccessrestricteden_US
shareok.orcidorcid.org/0000-0001-7629-0188en_US

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