How the Oklahoma City Thunder Utilize Their Social Media to Compete with Larger Markets

Abstract

Oklahoma City and Boston are two different markets with large differences in population and economic activity. However, with the use of Instagram by the Thunder, they are able to keep up in likes and followers compared to a larger city like Boston. By analyzing the Celtics and the Thunder’s Instagram accounts, and comparing their types of posts per week, it will show whether a varying difference of posts contribute to a higher fan interaction. . This study will analyze how many times on average each team posts each week which will prove the hypothesis that the amount of posts per week on Instagram can lead to the same amount of fan response as a larger market like Boston’s. Analyzing the Thunder’s and Celtics posts per week can show many more examples of how even though Oklahoma City is a much smaller market than Boston, they continue to keep up with those larger markets. Lastly, the number one factor in identifying a successful Instagram account is by analyzing the likes per photo. This factor will be another tool used in this study to show how the amount of posts per week, and what types of posts they are contribute to the amount of likes per photo. This study will prove how Oklahoma City is succeeding in a smaller market compared to Boston.