Effects of a marketing strategies promotional mix on students attitudes toward Northern Oklahoma College.
| dc.contributor.advisor | Green, Gary, | en_US |
| dc.contributor.author | Kinzer, Jay Mitchell. | en_US |
| dc.date.accessioned | 2013-08-16T12:30:28Z | |
| dc.date.available | 2013-08-16T12:30:28Z | |
| dc.date.issued | 1999 | en_US |
| dc.description.abstract | It was concluded that there existed differences among the factors of the promotional mix in terms of influencing prospective students' attitudes toward NOC. Promotional activities included in the personal selling factor of the promotional mix had the most positive influence on prospective students' attitudes toward NOC. Promotional activities included in the public relations factor of the promotional mix had the least positive influence on prospective students' attitudes toward NOC. | en_US |
| dc.description.abstract | Promotional activities utilized by NOC were identified and listed on a questionnaire. First-semester students at NOC were asked to complete the questionnaire. The questionnaire asked the students to indicate the degree of influence each promotional activity had on their attitudes toward Northern Oklahoma College. Also asked were questions regarding students' demographics. | en_US |
| dc.description.abstract | It was also concluded that there were differences among some demographic groups in terms of being influenced by the factors of the promotional mix. Differences between gender groups existed in terms of being influenced by the marketing publications factor, the personal selling factor, and the public relations factor of the promotional mix. There were no differences between gender groups regarding the advertising factor of the promotional mix. Additionally, it was concluded that there existed differences among racial/ethnic groups in terms of being influenced by the advertising factor of the promotional mix. Regarding the marketing publications factor, the personal selling factor, and the public relations factor, there were no differences among racial/ethnic groups. There were no differences among age groups nor among marital status groups in terms of being influenced by the factors of the promotional mix. | en_US |
| dc.description.abstract | This study was conducted to determine whether there were differences among the factors of a college's promotional mix in terms of influencing prospective students to take interest in the college. It was the further intent of this study to determine whether there were differences among student demographics in terms of being influenced by the factors of the college's promotional mix. More specifically, the research questions were: (1) Are there differences among the factors making up the promotional mix in terms of influencing prospective students' attitudes toward Northern Oklahoma College (NOC)? (2) Are there differences among student demographics in terms of being influenced by the factors of the promotional mix? | en_US |
| dc.format.extent | xiv, 143 leaves ; | en_US |
| dc.identifier.uri | http://hdl.handle.net/11244/5781 | |
| dc.note | Source: Dissertation Abstracts International, Volume: 60-04, Section: A, page: 0958. | en_US |
| dc.note | Major Professor: Gary Green. | en_US |
| dc.subject | College students Recruiting Northern Oklahoma College. | en_US |
| dc.subject | Universities and Colleges Marketing Northern Oklahoma College. | en_US |
| dc.subject | Business Administration, Marketing. | en_US |
| dc.subject | Education, Higher. | en_US |
| dc.subject | Education, Administration. | en_US |
| dc.thesis.degree | Ph.D. | en_US |
| dc.thesis.degreeDiscipline | Department of Educational Leadership and Policy Studies | en_US |
| dc.title | Effects of a marketing strategies promotional mix on students attitudes toward Northern Oklahoma College. | en_US |
| dc.type | Thesis | en_US |
| ou.group | Jeannine Rainbolt College of Education::Department of Educational Leadership and Policy Studies | |
| ou.identifier | (UMI)AAI9925594 | en_US |
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