Yaeger's game: how Bank Night helped movie exhibitors following the Great Depression

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dc.contributor.advisorSpringer, John Parris, 1955-
dc.contributor.authorStuckey, Jeffrey
dc.contributor.committeeMemberBrodnax, Mary Margaret
dc.contributor.committeeMemberHayes, Kevin
dc.date.accessioned2020-05-26T20:34:32Z
dc.date.available2020-05-26T20:34:32Z
dc.date.issued2010
dc.description.abstract"In the immediate years following the 1929 stock market crash, thousands of movie theaters across the United States closed their doors due to lack of business. Understandably, most Americans struggled to maintain whatever was left of their meager family budgets and entertainment expenses were the easiest thing to eliminate. Still, the cinemas that remained open tried to attract patrons with door prizes and other giveaways. These promotions increased attendance for a few weeks, but they were not enough to insure a constant stream of business. In 1933, a theater operator named Charles Yaeger tried a different tactic at his location, one that involved a cash prize instead of any cheap trinket. Yaeger called his game "Bank Night," and it was such a huge success that he marketed it to theaters across America. By 1936, nearly sixty percent of all movie theaters subscribed to "Bank Night." It was a simple game that helped save the exhibition industry during a turbulent decade."--Abstract."
dc.identifier.oclc(OCoLC)1426308628
dc.identifier.other(AlmaMMSId)9983011603602196
dc.identifier.urihttps://hdl.handle.net/11244/324629
dc.rightsAll rights reserved by the author, who has granted UCO Chambers Library the non-exclusive right to share this material in its online repositories. Contact UCO Chambers Library's Digital Initiatives Working Group at diwg@uco.edu for the permission policy on the use, reproduction or distribution of this material.
dc.subject.lcshMotion picture industry
dc.subject.lcshMotion picture theaters
dc.subject.lcshMotion pictures
dc.subject.lcshLotteries
dc.thesis.degreeM.A., English
dc.titleYaeger's game: how Bank Night helped movie exhibitors following the Great Depression
dc.typeAcademic theses
thesis.degree.grantorJackson College of Graduate Studies

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