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Date
1974-09-21
Journal Title
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Volume Title
Publisher
Journalism & Mass Communication Quarterly
“Marketing Myopia” appears to threaten newspapers with decreasing share of ecomoic support in ‘post-industrial society.“
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Citation
Grotta, G. L. (1974). Prosperous Newspaper Industry May Be Heading for Decline. Journalism & Mass Communication Quarterly, 51(3), 498-502. doi: 10.1177/107769907405100317