Can Inoculation Withstand Multiple Attacks?: An Examination of the Effectiveness of the Inoculation Strategy Compared to the Supportive and Restoration Strategies

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dc.contributor.authorBobi Ivanov
dc.contributor.authorMichael Pfau
dc.contributor.authorKimberly A. Parker
dc.date.accessioned2016-01-14T19:52:51Z
dc.date.accessioned2016-03-30T15:35:02Z
dc.date.available2016-01-14T19:52:51Z
dc.date.available2016-03-30T15:35:02Z
dc.date.issued2009-10-01
dc.description.abstractThis investigation introduced multiple competitive attacks in order to assess the effectiveness of inoculation treatments in protecting established attitudes in a natural setting. A four-phase experiment was conducted involving 433 participants. The results revealed that the effectiveness of refutational inoculation messages dissipated some in the face of an additional attack. Still, refutational inoculation messages proved to be more effective than supportive, restoration, and control (no message) conditions in protecting established attitudes in the face of multiple attacks. The content of an additional attack (the same as the first attack or different) did not affect the capacity of inoculation refutational messages to confer resistance to competitive attacks.en_US
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationIvanov, B., Pfau, M., & Parker, K. A. (2009). Can Inoculation Withstand Multiple Attacks?: An Examination of the Effectiveness of the Inoculation Strategy Compared to the Supportive and Restoration Strategies. Communication Research, 36(5), 655-676. doi: 10.1177/0093650209338909en_US
dc.identifier.doi10.1177/0093650209338909en_US
dc.identifier.urihttp://hdl.handle.net/11244/24933
dc.language.isoen_USen_US
dc.publisherCommunication Research
dc.rights.requestablefalseen_US
dc.subjectinoculationen_US
dc.subjectresistanceen_US
dc.subjectmultiple attacksen_US
dc.titleCan Inoculation Withstand Multiple Attacks?: An Examination of the Effectiveness of the Inoculation Strategy Compared to the Supportive and Restoration Strategiesen_US
dc.typeResearch Articleen_US

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