News vs. Advertising: Does the Audience Perceive the ‘Journalistic Distinction’?

Gerald L. Grotta; Ernest F. Larkin; Bob J. Carrell; Jr.

Date

1976-09-01

Publisher

Journalism & Mass Communication Quarterly

Evidence indicates the audience does not perceive either news or advertising as a homogeneous content category, distinct from the other, in the media.

Citation

Grotta, G. L., Larkin, E. F., & Carrell, B. J. (1976). News vs. Advertising: Does the Audience Perceive the ‘Journalistic Distinction’? Journalism & Mass Communication Quarterly, 53(3), 448-521. doi: 10.1177/107769907605300308