Action sports athletes as entrepreneurs: Female professional wakeboarders, sponsorship, and branding

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dc.contributor.authorParris, Denise Linda
dc.contributor.authorTroilo, Michael L.
dc.contributor.authorBouchet, Adrien
dc.contributor.authorPeachey, Jon Welty
dc.date.accessioned2020-12-16T20:25:51Z
dc.date.available2020-12-16T20:25:51Z
dc.date.issued2014-11
dc.description.abstractThis teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a professional female wakeboarder, and how to sustain momentum once one turns professional. The significance and inter-relationship of sponsorship and self-branding/promotion figure prominently. Costs of competing are high in the best of circumstances, and nearly insurmountable without corporate backing. Obtaining such support requires a healthy degree of marketing oneself. The female riders offer a number of anecdotes and recollections providing salience to issues concerning sustainability and gender inequity. Male riders may earn up to four times more on tour than female riders and there is pressure to adapt to the “boys’ club” to advance one's career. Earning a living through involvement in wakeboarding is difficult for women. Models of entrepreneurism are provided to guide student discussion in developing strategies to overcome issues for female wakeboarders making the sport financially attractive for female competitors.en_US
dc.description.peerreviewYesen_US
dc.identifier.citationParris, D., Troilo, M., Bouchet, A., & Welty Peachey, J. (2014). Action sports athletes as entrepreneurs: Female professional wakeboarders, sponsorship, and branding. Sport Management Review. https://doi.org/10.1016/j.smr.2013.12.005en_US
dc.identifier.doi10.1016/j.smr.2013.12.005en_US
dc.identifier.urihttps://hdl.handle.net/11244/326626
dc.languageen_USen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectFemale Athletesen_US
dc.subjectEntrepreneursen_US
dc.subjectBrandingen_US
dc.subjectSponsorshipen_US
dc.subjectAction Sportsen_US
dc.titleAction sports athletes as entrepreneurs: Female professional wakeboarders, sponsorship, and brandingen_US
dc.typeArticleen_US
ou.groupMichael F. Price College of Businessen_US

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