Applications of cognitive style as a predictor of recall, information salience, and attitudes toward television commercials.
| dc.contributor.author | Hadley, Roger Henderson, | en_US |
| dc.date.accessioned | 2013-08-16T12:27:33Z | |
| dc.date.available | 2013-08-16T12:27:33Z | |
| dc.date.issued | 1978 | en_US |
| dc.format.extent | ix, 138 leaves : | en_US |
| dc.identifier.uri | http://hdl.handle.net/11244/4528 | |
| dc.note | Source: Dissertation Abstracts International, Volume: 39-11, Section: A, page: 6384. | en_US |
| dc.subject | Mass Communications. | en_US |
| dc.thesis.degree | Ph.D. | en_US |
| dc.thesis.degreeDiscipline | Gaylord College of Journalism and Mass Communication | en_US |
| dc.title | Applications of cognitive style as a predictor of recall, information salience, and attitudes toward television commercials. | en_US |
| dc.type | Thesis | en_US |
| ou.group | Gaylord College of Journalism and Mass Communication | |
| ou.identifier | (UMI)AAI7911151 | en_US |
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