Ethical Marketing: Perceptions of Economic Goods and Social Problems

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dc.contributor.authorGene R. Laczniak
dc.contributor.authorRobert F. Lusch
dc.contributor.authorWilliam A. Strang
dc.date.accessioned2016-01-14T19:53:09Z
dc.date.accessioned2016-03-30T15:36:32Z
dc.date.available2016-01-14T19:53:09Z
dc.date.available2016-03-30T15:36:32Z
dc.date.issued1981-03-01
dc.description.abstractA methodology associated with experimental social psychology was used to ascertain whether there are different ethical overtones perceived in the marketing of different products despite all other aspects of the marketing situation being comparable. The methodology consisted of using four vignettes of marketing strategy with the product utilized being the only element varied across the scenarios. Results indicate that ethical evaluations are product dependent and are more severe for social goods than for traditional economic goods.en_US
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationLaczniak, G. R., Lusch, R. F., & Strang, W. A. (1981). Ethical Marketing: Perceptions of Economic Goods and Social Problems. Journal of Macromarketing, 1(1), 49-57. doi: 10.1177/027614678100100109en_US
dc.identifier.doi10.1177/027614678100100109en_US
dc.identifier.urihttp://hdl.handle.net/11244/25091
dc.language.isoen_USen_US
dc.publisherJournal of Macromarketing
dc.rightsAttribution 3.0 United States
dc.rights.requestablefalseen_US
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/us/
dc.subjecten_US
dc.titleEthical Marketing: Perceptions of Economic Goods and Social Problemsen_US
dc.typeResearch Articleen_US

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