Content Analysis of the Facebook Pages of Property Brothers, Fixer Upper, HomeTown, Rehab Addict, and Flip Or Flop of HGTV to Find the Correlation Between Profit and Popularity.

Abstract

In most cases, the more popular a TV show is, the more profit it brings in. The purpose of this study is to determine if high popularity on Facebook correlates to a high rate of profit for the television series. According to Statista.com, HGTV has a total of 755,000 viewers per day and approximately $2,740,000 in daily revenue. Social media marketing is one tool that is being used by nearly every television network to promote shows and viewer growth. A content analysis was created over the individual pages covering categories such as number of followers, number of likes on their page, and how often do they post a day. Over the current season, the five television shows have had 399 posts, 90 for Property Brothers, 237 for Fixer Upper, 13 for HomeTown, 40 for Rehab Addict, and 19 for Flip or Flop. Of these shows, Property Brothers has a net worth of $20 million, Fixer Upper has $16 million of net worth, HomeTown has $5 million net worth, Rehab Addict has $7 million net worth, and Flip or Flop has $8 million of net worth. These results show that there is correlation between the number of posts and their net worth. For example, Property Brothers and Fixer Upper have the highest number of posts and they both have a significantly larger net worth than the other three shows.