Public diplomacy in a networked society: The Chinese government–NGO coalition network on acquired immune deficiency syndrome prevention

Abstract

In the era of globalization, the line between domestic and international communication is becoming increasingly blurred. Public diplomacy communication is one such case. Public diplomacy has evolved from a focus on mass media to communication efforts to build transnational communication networks of relationships with respected international non-governmental organizations. This article explores how the Chinese government communicated with and collaborated with transnational human immunodeficiency virus/acquired immune deficiency syndrome international non-governmental organizations. The findings of a network analysis of Chinese-international non-governmental organizations public diplomacy suggest that the Chinese government is strategically communicating with international organizations to help address a domestic issue. Additionally, the findings of a content analysis of international media coverage of China’s management of the human immunodeficiency virus/acquired immune deficiency syndrome issue suggest that more positive frames are occurring in the news. China is now viewed as making progress in its handling of the health crisis.