Building Social Capital Through Rhetoric and Public Relations

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dc.contributor.authorMaureen Taylor
dc.date.accessioned2016-01-14T19:53:18Z
dc.date.accessioned2016-03-30T15:32:50Z
dc.date.available2016-01-14T19:53:18Z
dc.date.available2016-03-30T15:32:50Z
dc.date.issued2011-08-01
dc.description.abstractWhen the focus is on meaning making, language, rhetorical argument, and persuasion, there is enormous potential to see how public relations theory and practice in external organizational rhetoric can serve community interests—or not. Rhetoric (as the discourse) and public relations (as the enactment of that discourse) are essential to building and sustaining a society as a good place to live because they create various types of social capital. This article describes the various relationships among international and indigenous NGOs, business organizations, and community activists in facilitating (and, at times, frustrating) dialogue in Jordan. It offers an example of how social capital may be created when rhetors using public relations advocate in ways that enhance the capacity of local governance and make their community a better place to live.en_US
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationTaylor, M. (2011). Building Social Capital Through Rhetoric and Public Relations. Management Communication Quarterly, 25(3), 436-454. doi: 10.1177/0893318911410286en_US
dc.identifier.doi10.1177/0893318911410286en_US
dc.identifier.urihttp://hdl.handle.net/11244/25177
dc.language.isoen_USen_US
dc.publisherManagement Communication Quarterly
dc.rights.requestablefalseen_US
dc.subjectcivil societyen_US
dc.subjectparticipationen_US
dc.subjectorganizational capacityen_US
dc.subjectdevelopmenten_US
dc.titleBuilding Social Capital Through Rhetoric and Public Relationsen_US
dc.typeResearch Articleen_US

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