Effects of the Television Spots on Images of Dole and Clinton

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dc.contributor.authorLYNDA LEE KAID
dc.date.accessioned2016-01-14T19:53:17Z
dc.date.accessioned2016-03-30T15:32:52Z
dc.date.available2016-01-14T19:53:17Z
dc.date.available2016-03-30T15:32:52Z
dc.date.issued1997-08-01
dc.description.abstractThis experimental study of the 1996 television spots conducted in a series of locations during the general election campaign indicates that exposure to Dole's spots enhanced his image in September, but October exposures resulted in a negative image effect for Dole and a positive one for Clinton. Effects of spot exposure on independents and on women were particularly significant. The results also show that technological manipulations in negative spots can achieve the desired effects for ad sponsors.en_US
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationKAID, L. L. (1997). Effects of the Television Spots on Images of Dole and Clinton. American Behavioral Scientist, 40(8), 1085-1094. doi: 10.1177/0002764297040008009en_US
dc.identifier.doi10.1177/0002764297040008009en_US
dc.identifier.urihttp://hdl.handle.net/11244/25172
dc.language.isoen_USen_US
dc.publisherAmerican Behavioral Scientist
dc.rights.requestablefalseen_US
dc.titleEffects of the Television Spots on Images of Dole and Clintonen_US
dc.typeResearch Articleen_US

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