The changing visual identity of churches : from symbols to branding.

Abstract

This study, titled "The Changing Visual Identity of Churches: From Symbols to Branding", follows the evolution from simple symbols to modern visual identity systems being used by churches. This research explores when the transition occurred and discusses the contributing factors such as church history, societal shifts, advances in communication and technology as well as modern consumerism and corporate brand identity, all of which play a pivotal role in the transfer from simple symbols to high-concept church branding.