Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts

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dc.contributor.authorJeremy C. Short
dc.contributor.authorBrandon Randolph-Seng
dc.contributor.authorAaron F. McKenny
dc.date.accessioned2016-01-14T19:53:36Z
dc.date.accessioned2016-03-30T15:31:15Z
dc.date.available2016-01-14T19:53:36Z
dc.date.available2016-03-30T15:31:15Z
dc.date.issued2013-09-01
dc.description.abstractGraphic novels have been increasingly incorporated into business communication forums. Despite potential benefits, little research has examined the merits of the graphic novel approach. In response, we engage in a two-study approach. Study 1 explores the potential of graphic novels to affect learning outcomes and finds that the graphic novel was related to high levels of learning experiences. Study 2 compares the impact of graphic novels with that of traditional textbooks and finds that verbatim recognition was superior with graphic novel texts. Overall, we provide the first comprehensive examination of the graphic novel as a tool for effective business communication.en_US
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationShort, J. C., Randolph-Seng, B., & McKenny, A. F. (2013). Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts. Business Communication Quarterly, 76(3), 273-303. doi: 10.1177/1080569913482574en_US
dc.identifier.doi10.1177/1080569913482574en_US
dc.identifier.urihttp://hdl.handle.net/11244/25346
dc.language.isoen_USen_US
dc.publisherBusiness Communication Quarterly
dc.rights.requestablefalseen_US
dc.subjectcommunicationen_US
dc.subjectcomicsen_US
dc.subjecteducationen_US
dc.subjectgraphic novelen_US
dc.subjectlearningen_US
dc.titleGraphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Conceptsen_US
dc.typeResearch Articleen_US

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