Third-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations

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dc.contributor.authorHowe Jr., William T.
dc.contributor.authorBisel, Ryan S.
dc.date.accessioned2020-05-21T01:18:08Z
dc.date.available2020-05-21T01:18:08Z
dc.date.issued2020-05-18
dc.description.abstractVirtual spaces are a new and influential means by which present and past organizational members share reviews of their organizational experiences and socialize potential newcomers; however, online reviews can be negative and jeopardize an organization’s image. This investigation employed social identity theory and uncertainty management theory as a means of explaining patterned user ratings of organizational reviews online. In a first study, we content analyzed socialization storytelling about Basic Training on americangrit.com. Statistical analysis revealed that viewers rated stories more highly when the story portrayed the military favorably. In a second study, a content analysis of organizational reviews posted to indeed.com replicated and extended this pattern: Website visitors rewarded positive reviews of U.S. Military branches with higher ratings, while reviews of large corporate organizations (i.e., Apple, Bank of America, Michelin) varied. Implications for theory and practice conclude the paper.en_US
dc.description.peerreviewYesen_US
dc.description.sponsorshipFinancial support was provided from the Office of the Vice President for Research and Partnerships and the Office of the Provost, University of Oklahoma. Open Access fees paid for in whole or in part by the University of Oklahoma Libraries.en_US
dc.identifier.citationHowe, William T. and Bisel, Ryan S. 2020. Third-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizations, Computers in Human Behavior Reports, Volume 1. https://doi.org/10.1016/j.chbr.2020.100006en_US
dc.identifier.doi10.1016/j.chbr.2020.100006en_US
dc.identifier.urihttps://hdl.handle.net/11244/324429
dc.languageen_USen_US
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectOrganizational socializationen_US
dc.subjectSocial identity theoryen_US
dc.subjectUncertainty management theoryen_US
dc.subjectTotalistic organizationsen_US
dc.subjectVirtual spacesen_US
dc.subjectMilitaryen_US
dc.titleThird-party online organizational reviews: Explaining review-and-rating patterns of the United States military and large corporate organizationsen_US
dc.typeArticleen_US
ou.groupCollege of Arts and Sciences::Department of Communicationen_US

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