Competition and Combative Advertising: An Historical Analysis

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dc.contributor.authorFred K. Beard
dc.date.accessioned2016-01-14T19:53:09Z
dc.date.accessioned2016-03-30T15:36:32Z
dc.date.available2016-01-14T19:53:09Z
dc.date.available2016-03-30T15:36:32Z
dc.date.issued2011-12-01
dc.description.abstractFred K. Beard (PhD, University of Oklahoma) is a professor of advertising in the Gaylord College of Journalism and Mass Communication, University of Oklahoma. His research interests include comparative advertising, advertising humor, and advertising history. His work has appeared in the Journal of Advertising, the Journal of Advertising Research, the Journal of Business Ethics, the Journal of Business Research, Journalism History, the Journal of Historical Research in Marketing, the Journal of Macromarketing, and the Journal of Marketing Communications, among others.en_US
dc.description.peerreviewYesen_US
dc.description.peerreviewnoteshttps://us.sagepub.com/en-us/nam/manuscript-submission-guidelinesen_US
dc.identifier.citationBeard, F. K. (2011). Competition and Combative Advertising: An Historical Analysis. Journal of Macromarketing, 31(4), 387-402. doi: 10.1177/0276146711405667en_US
dc.identifier.doi10.1177/0276146711405667en_US
dc.identifier.urihttp://hdl.handle.net/11244/25090
dc.language.isoen_USen_US
dc.publisherJournal of Macromarketing
dc.rightsAttribution 3.0 United States
dc.rights.requestablefalseen_US
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/us/
dc.subjectcombative advertisingen_US
dc.subjectcompetitionen_US
dc.subjectcomparative advertisingen_US
dc.subjectadvertising historyen_US
dc.titleCompetition and Combative Advertising: An Historical Analysisen_US
dc.typeResearch Articleen_US

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