Picking Our Pundits: Identifying Factors of Source Credibility in Politics

dc.contributor.advisor	Wong, Norman
dc.contributor.author	Schartel Dunn, Stephanie G.
dc.contributor.committeeMember	Johnson, Tyler
dc.contributor.committeeMember	Edy, Jill
dc.contributor.committeeMember	Meirick, Patrick
dc.contributor.committeeMember	Hansen, Glenn
dc.date.accessioned	2014-11-07T17:50:08Z
dc.date.available	2014-11-07T17:50:08Z
dc.date.issued	2014-12
dc.date.manuscript	2014-11-03
dc.description.abstract	This paper assesses the role parasocial interaction has on perceptions of credibility, especially in terms of political commentators. Parasocial interaction and the concept of entertainment education create a framework to explore how people react to persuasive messages from political commentators. After assessing the impact of parasocial interrelations, assessments were made concerning viewers’ likelihood of elaboration, attitude and behavior change. It was found that higher PSI levels generated more positive message evaluations, higher assessments of source credibility, decreased counter-arguing, and increased likelihood for attitude and behavior change.	en_US
dc.identifier.uri	http://hdl.handle.net/11244/13619
dc.language	en_US	en_US
dc.subject	Communication	en_US
dc.subject	Politics	en_US
dc.subject	PSI	en_US
dc.thesis.degree	Ph.D.	en_US
dc.title	Picking Our Pundits: Identifying Factors of Source Credibility in Politics	en_US
ou.group	College of Arts and Sciences::Department of Communication	en_US