| dc.contributor.advisor | Voss, Kevin E. | |
| dc.contributor.author | Mohan, Mayoor | |
| dc.date.accessioned | 2014-04-17T19:45:39Z | |
| dc.date.available | 2014-04-17T19:45:39Z | |
| dc.date.issued | 2007-05-01 | |
| dc.identifier.uri | https://hdl.handle.net/11244/9867 | |
| dc.description.abstract | The purpose of this study was to examine assess the effect of perceived hostility and perceived credibility in new product pre-announcement on strength and speed of response by incumbent competitive firms. Participants in the study were 100 MBA students at Oklahoma State University. Each respondent completed a survey questionnaire. Analysis of covariance and planned comparison F-Tests were used to test 6 hypotheses. Total scores on the items in the instrument were used in tests of the hypotheses | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.publisher | Oklahoma State University | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | New Product Pre-Announcements: Incumbent Reactions to Competitive Signals | |
| dc.type | text | |
| dc.contributor.committeeMember | Frankwick, Gary L. | |
| dc.contributor.committeeMember | Miller, Stephen J. | |
| osu.filename | Mohan_okstate_0664M_2270.pdf | |
| osu.college | Education | |
| osu.accesstype | Open Access | |
| dc.description.department | International Studies | |
| dc.type.genre | Thesis | |
| dc.subject.keywords | pre-announcement | |
| dc.subject.keywords | new product | |
| dc.subject.keywords | signaling | |
| dc.subject.keywords | competitive response | |
| dc.subject.keywords | credibility | |
| dc.subject.keywords | hostility | |
