Effective Use of the New Media in Disseminating the Evangelical Message Among Catholic College Students

Abstract

The scope of this research was to examine Catholic college students' use of new media in order to bring its impact on their faith. To explore this, qualitative method was utilized. And 15 Catholic college students in one of the North Western universities between the ages 20 - 25 were interviewed to generate data for this research. The following findings were made: a) everyday use of new media; b) new media as a new channel the youth are familiar with; c) the Catholic Church is buried in tradition; d) importance of credible sources; e) failure to program toward the youth: and f) positive effects of Christian media content. Based on the findings, this research concludes that the new media is an effective means to promote evangelical message among Catholic college students. The subjects of this research are technologically savvy. And they have grown up with the new media as a medium of communication. They are at home in the new media hemisphere because they know how to navigate their way through. Any attempt to send any message across to the subjects of this age group without coding it in this language risks the chance of not getting their attention. More so, the availability and accessibility of the new media in today's world makes it easy on the part of the sender to put across the message to the recipients. The advantages that accrue from the new media are enormous because it reaches millions in a second. This tool should be employed to the advantage of the evangelical message in disseminating it among Catholic college students.