| dc.contributor.advisor | Palakurthi, Radesh | |
| dc.contributor.author | Moreo, Joseph | |
| dc.date.accessioned | 2014-04-16T03:08:57Z | |
| dc.date.available | 2014-04-16T03:08:57Z | |
| dc.date.issued | 2006-12-01 | |
| dc.identifier.uri | https://hdl.handle.net/11244/9693 | |
| dc.description.abstract | This study evaluates the online travel booking habits and activities of university students. The population for this study was the entire student body of Oklahoma State University, a total of 23,307 students for the Fall 2006 semester. An online survey was conducted seeking information on internet usage for travel booking and students attitudes and habits regarding such online purchases. A total of 605 usable responses were returned and included in this study. It was found that college students had low brand loyalty and their main motivators for purchase were price, convenience, ease of use, and the ability to shop and compare. Students also indicated a habit of researching travel bookings before purchasing. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.publisher | Oklahoma State University | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Internet Travel Booking Activities Among College Students | |
| dc.type | text | |
| dc.contributor.committeeMember | Ryan, Bill | |
| dc.contributor.committeeMember | Qu, Hailin | |
| osu.filename | Moreo_okstate_0664M_2144.pdf | |
| osu.college | Human Environmental Sciences | |
| osu.accesstype | Open Access | |
| dc.description.department | School of Hotel and Restaurant Administration | |
| dc.type.genre | Thesis | |
| dc.subject.keywords | online travel | |
| dc.subject.keywords | college student | |
| dc.subject.keywords | online marketing | |
| dc.subject.keywords | hospitality | |
